Older: 2012-03-21 Book - Enough - Patrick Rohne #visual-book-notes.png
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2012-03-21 Book - Thank You for Arguing #visual-book-notes #persuasion #communication.png
2012-03-21 Book - Thank You for Arguing #visual-book-notes #persuasion #communication.png

Thank You for Arguing that aristolle. Lincoln and Homer,

We are surrounded


Can Teach Us about the of PersuasionUse the right tense!SimpsonJAY HEINRICHS2007byINVISIBLEARGUMENTSLearn thedifferencebetweenFIGHTSARGUMENT(Goal: win)-Types of argument (can combine!)(Goal: changemind)Show thatyou areEthos(Character,whoyou are)a+b→cLogos(Logic, reasoning)00Pathos(Emotions)nSimilar&have shared valvesUse strategic reluctanceSensemedium("I normally hate speaking, but...")D Make your option thereasonable middle"is" Control the definitions of terms• You canguide people'semotions by overreactingon their behalf.That must have been awful!"PASTPRESENT FUTUREforwardBlaming Stereotyping Moving"You did it!" "You always." "Next time,"Did not!"Did too!" "You never..."DEFENCECan we....☆The book has many tipson how to detect anddeal with persuasion....and tips forbeing witty, too!`Notes Sachachua.com@Sachac 2012
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